Mature affiliate programmes have higher revenue contribution levels driven through quality partnerships, helping brands to drive new customer acquisitions in addition to supporting wider business outcomes.
However, many affiliate marketing programmes don’t have a clear pathway to achieving world-class status. Many brands focus on the wrong tactics at the wrong time, impacting channel ROI and ultimately the affiliate programme’s ability to grow.
Maturing your programme is one of the critical ways to drive results and affiliate programme revenue for your brand. At Silverbean, we use our partner progression model, the programme maturity model, to plot your programme’s current positioning and develop high-impact strategic opportunities to progress your programme from launch to world-class global status.
We do this by auditing your programme including:
And more.
This means, that whatever stage your affiliate programme maturity is, we can create a unique growth plan to deliver immediate impact and long-term strategic growth.
• Little to no knowledge or use of an affiliate programme.
• Efforts focused on the purchase stage of the customer journey.
• Reactive planning with blanket tactical decisions made.
• Efforts focused on the purchase stage of the customer journey.
• Specific strategy aligned with goals and objectives.
• Affiliate mix covers the evaluation, selection and purchase stage of the customer journey.
• Programme strategy is aligned alongside other digital channels with data-driven decisions.
• Affiliate mix expanding to include the research stage of the customer journey.
• Programme strategy is aligned alongside other digital channels with data-driven decisions.
• Affiliate mix expanding to include the research stage of the customer journey.
• Using advanced technology features including A/B testing and data to drive key decisions.
• Affiliate mix covers the full customer journey, including post-purchase.
• The business and agency are structured to support partnerships with advanced, dedicated teams in key territories.
• Globally integrated affiliate marketing programmes with all aspects of a market leader.
Unsure where your programme sits on our progression model, or looking to identify areas for further growth? Take our five-minute affiliate programme health check quiz to discover areas for improvement and instantly receive actionable tips from team Silverbean. For affiliate marketing programme help, please contact us.
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