Winning Visibility in LLMs: What AI Search Means for Affiliate Leaders in 2026

Watch the webinar recording on demand

AI search and large language models (LLMs) are changing how brands are discovered, ranked, and recommended. For affiliate leaders, this shift creates a new challenge: visibility and influence are increasingly shaped by third-party content, while traditional tracking and click-based measurement continues to decline.

If you missed the live session, you can now watch the full 60-minute webinar recording on demand.

In this webinar, we break down what’s changing in AI-led discovery, what matters commercially, and how affiliate and search teams can work together to protect visibility and performance in 2026.

What you'll learn

This session is designed for affiliate and partnerships leaders who want clarity on what AI search means for their channel and what to do next.

You’ll learn:

How AI search platforms (ChatGPT, Gemini, Claude and more) build answers and recommend brands
Why zero-click discovery is changing the value of affiliate content
The metrics that matter in AI search, including visibility, prominence, sentiment, and citations
How third-party publisher content influences brand visibility inside LLM answers
Why affiliate and search teams need tighter alignment to drive results
How to approach the emerging conversation around fair reward for publishers

Webinar agenda

What AI search is and why it matters to affiliate leaders
How brands are prioritised and recommended by LLMs
The role of publishers, citations, and third-party content
Shifting customer behaviour and what it means for affiliate performance
What affiliate leaders can influence today
Q&A and panel discussion

Speakers

This session features perspectives from across the affiliate industry:

Nicholas Yates, Commercial Director, Silverbean
Mike Logue, Co-Founder, Obsero
Alex Springer, Senior Director, AI Strategy and Partnerships, impact.com
Stephen Davis, Head of Performance, Finder

Want to discuss what this means for your programme?

If you’re seeing changes in visibility, performance, or attribution and want to understand what AI search means for your affiliate strategy, we’d love to chat.

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