This session is built for influencer marketing managers who haven’t worked out how to activate the commerce layer, and affiliate managers who haven’t yet brought creators properly into their Q4 strategy.
You’ll learn:
- What social commerce actually delivered in Q4 2025, and what’s left on the table if commerce isn’t built into your creator strategy this year
- The foundations to get right before you activate anything
- How to activate commerce content channel by channel, including Instagram, TikTok and YouTube
- Why LTK and ShopMy are non-negotiable for affiliate creator content this period, gift guides included
- How to structure partnerships so the brand and the creator both win
- What good actually looks like, and how to measure it
Webinar agenda
- Strategic principles for a successful Q4
- Top revenue driving activation tactics and placements
- Where to find revenue driving influencers
- Framework and benchmarks for measuring success
Speaker
Rebecca Marley, Head of Partnerships & Influencer, Silverbean. Rebecca has delivered Q4 strategies for brands including The White Company, Ancient & Brave, AG1, UGG, Kate Spade, HelloFresh and Ralph Lauren, and was named in Top Women in Affiliates 2026 and Top 50 European Voices in Affiliate 2026.
