easyfundraising

Who is the publisher?

Easyfundraising is a charity publisher that turns commissions into donations that customers can pass on to chosen causes & charities. They are the UK’s biggest charity shopping site and are partnered with over 7,500 brands who will donate part of what you spend to a cause of your choice. They launched in 2005 and have since raised over £50 million for thousands of causes across the U.K. Our close partnership with easyfundraising allows us to unlock exclusive opportunities for the brands we manage and in Q1, we secured multiple high-impact exposure opportunities for many of them.

What results have been achieved with this publisher?

In Q1, we raised £68,680 for charity from revenue generated for our clients with easyfundraising.

HelloFresh UK capitalized on several exposure opportunities spread across the full quarter. This included a payday week and Valentine’s email campaign, app carousel placements and a targeted homepage panel. The exposure in Q1 resulted in 160 actions and drove 4,632 clicks, representing a 69% uplift in traffic from the previous year. For a Global Fashion Brand, our homepage panel exposure had an impressive conversion rate of 13%, which was 64% higher than the previous period.

The largest contributor to the donation was ATG tickets. With an impressive AOV of £116.61, in Q1 they generated 3,617 conversions, which was a 33% growth from the previous year and a 24% increase in YoY revenue. As a result of the sales across all of our brands, we raised £68,680 for charity causes in Q1 of this year. Education & Childcare was the biggest success story, with over £25,000 raised for schools and early years settings across the UK.

Not only have the results in Q1 impacted our clients, but they’re making a big difference to causes their customers care about too!