In 100 Days, revenue increased by
One partners orders increased by
When the brand partnered with Silverbean, their affiliate programme was underperforming. Compliance standards were inconsistent, tracking issues impacted accurate reporting, and partner engagement was limited.
The brand’s key priorities were to:
Additionally, some existing partners did not align with the brand’s long-term strategy. A key objective was to shift the affiliate mix toward more upper-funnel, brand-aligned partners.
The Silverbean team acted quickly to strengthen the programme’s foundations and create the conditions for scalable growth.
The first step was a comprehensive audit of the affiliate programme, which identified low-quality partners to remove, highlighted partners with untapped potential, and revealed recruitment gaps. This gave the team a clear roadmap for where to focus resources in the early stages.
The team focussed on Closed User Groups, Cashback and Content partners, categories chosen to diversify the mix and deliver both immediate revenue and long-term brand alignment.
Launch packages were secured with strategically chosen partners including TopCashback, Reward Gateway, Network, and Easyfundraising. This lay the groundwork for strong visibility and growth as the programme scaled.
Compliance was another critical area. The Silverbean team rolled out a new Affiliate Welcome Guide, providing partners with approved, compliant copy, offers, and a bank of creative assets to ensure all messaging remained on-brand. A vetting process for new partners was also introduced, and nine partners updated their imagery and copy as a direct result of this compliance overhaul.
Partner feedback was also incorporated into compliance improvements to strengthen creative consistency and ensure partners were aligned with the brand.
The team also tackled pre-existing tracking issues, which had been masking true revenue potential. By fixing broken tracking, the team were able to deliver accurate reporting and unlock a step change in measurable performance.
Finally, a new commission structure was introduced to incentivise higher AOV products, such as Weight Loss, while grouping partners more effectively. This not only protected ROI but also created immediate cost efficiencies, ensuring investment worked harder without inflating spend.
In just 100 days, Silverbean transformed a stagnant, compliance-challenged programme into one with stronger foundations, improved tracking, and a healthier partner mix.
Correcting broken tracking gave the team an accurate view of programme performance and revealed the true value affiliates were already driving.
Shifting away from over-reliance on voucher partners and diversifying into Cashback, Closed User Group, and Subnetwork partners created a stronger, more balanced programme.
Carefully selected new partners and previously dormant partners were activated, contributing meaningful revenue in the first 100 days.
Key existing partners saw significant gains after the Silverbean team implemented smarter incentives and compliance improvements.
The newly introduced commission structure incentivised higher AOV products while improving ROI across the programme.
Zilch: CPA -9.7%, Orders +8.7%
Strong programme foundations drive rapid impact. Fixing tracking issues and tightening compliance unlocked major early wins.
Smarter commission structures deliver cost efficiencies. Optimising incentives increased orders and revenue without inflating spend.
Diversifying the partner mix boosts performance. Adding high-value partners and reactivating dormant ones strengthened programme health and contribution.
Cashback and high-performing partner types can be major revenue drivers. Strategically prioritising them maximised short-term and long-term returns.
Clear documentation supports scalable growth. Creating guides and compliance frameworks makes onboarding new partners faster and more effective.
