Money Transfer Brand

From Zero to Scale: Strengthening Partnerships to Drive Over 146% Revenue Growth for Money Transfer Brand in Six Months

For those with only 30 seconds, this is what we achieved:

By refining commissioning and optimising key corridors, we drove a +146% uplift in revenue period-on-period.
Through strategic partner collaboration, we achieved over +1,000% growth in actions and revenue within six months.
Our dynamic approach to partnership management delivered triple-digit performance increases across all top partners.
By focusing on efficiency, we maximised ROI while maintaining a cost-effective CPA across the programme.

Big Results!

Revenue increased period-on-period by

146% 146%

We saw growth in actions and revenue by over

1,000% 1,000%

What was the challenge?

When the brand’s programme launched, it was a slow start whilst we aligned on a few things and the business strategy. We then soft launched in Q4 2024 but only began to accelerate strategically from January, when the team implemented a full growth plan. Although backed by a strong parent company, the programme had no established partner base, limited brand recognition, and no affiliate track record. The challenge was to launch, scale, and differentiate the brand in a crowded global remittance market, all while proving ROI and maintaining efficiency from day one.

Key barriers included:

No affiliate footprint

The programme had launched but lacked active partners, or structured performance data.

Avoiding brand confusion

As a sister brand within a larger group, clear positioning was needed to communicate the difference between “big transfers” and “everyday transfers”.

Limited data & trust

With no prior partner performance benchmarks, convincing high-value publishers to onboard required careful relationship management.

Tight efficiency goals

CPA had to stay within strict limits, while still driving strong activation growth, leaving no room for inefficient spend.

What was our solution?

Silverbean built Money Transfer Brand’s affiliate programme from the ground up with a relationship-first growth strategy. Every decision, from partner selection to onboarding, was driven by two principles: collaboration and measured performance.

Building Strategic Partner Relationships

With no pre-existing foundation, Silverbean prioritised the top six affiliate partners that aligned most closely with Money Transfer Brand’s goals. Each was given bespoke contract terms and ongoing support through monthly or bi-weekly calls.

This ensured partners fully understood the value proposition and target audiences, while also allowing for real-time performance optimisation. Close communication meant that changes in corridor strategy, commission structures, or creative assets were implemented collaboratively and fast.

Smarter Commissioning and Testing

To accelerate performance, Silverbean rolled out A/B tests on commercial structures across top partners, adjusting CPA levels incrementally to find the most efficient conversion points.

Commission rates were tweaked to reward high-value behaviours (such as first transfers or repeat activations) and adapted for each partner’s audience profile.

This dynamic commissioning approach turned early experimentation into an optimised structure that drove significant, measurable gains across all KPIs.

Optimising Corridors and Regional Focus

As an international brand, Money Transfer Brand’s affiliate growth depended heavily on the performance of its corridors, the specific country routes customers use to send money.

Silverbean worked closely with the client to refine corridor targeting, identifying where affiliate partners could drive meaningful volume. This allowed for smarter budget allocation and ensured that each corridor received support proportionate to its opportunity.

In 2025, focus expanded beyond the US and UK to include European growth markets such as France, setting the stage for long-term scalability.

Driving ROI and Channel Efficiency

Throughout, the team remained laser-focused on ROI. Standard CPA benchmarks were kept within target ranges, while partner-level ROAS figures exceeded expectations, reaching as high as 13x returns on key placements.

The emphasis on efficiency without over-investment built trust with both the client and partners, ensuring sustainable performance gains.

What results were achieved?

Money Transfer Brand’s affiliate programme grew from an untested pilot to a high-performing, ROI-positive channel within six months.

Compared to the same period in the previous year, results included:

+1,000%+ year-on-year growth in actions and revenue
+146% period-on-period uplift in total actions
Consistent double and triple-digit growth across all major partners
Significant CPA efficiencies, maintaining profitability despite rapid scale

Partner-Level Highlights

PerformCB: +1,000% YoY increase in actions and +230% period-on-period growth
RemitFinder: +175% YoY and +148% period-on-period growth, with ROAS of 13x
Top10 Money Transfer: +40% YoY and +132% period-on-period uplift
Ads & More: Despite tracking issues early in the year, +234% YoY performance recovery

Key Takeaways

Start with relationships, not spend
Building close, transparent partnerships was the foundation of Money Transfer Brand’s success. Regular communication created trust, accountability, and shared growth targets.

Smart commissioning drives efficiency
Dynamic CPA testing allowed Silverbean to increase activations while staying firmly within ROI targets, proving the power of flexibility in commercial structures.

Collaboration accelerates learning
Joint calls with partners and clients allowed for faster optimisation and corridor adjustments, reducing lag between strategy and results.

Rapid growth is sustainable when it’s strategic
With over 1,000% growth in six months, these results weren’t driven by spend, they were driven by structure, relationships, and data-led decision-making.