Affiliate and Partnership Marketing

Affiliate marketing has made some incredible strides in recent years. Previously seen as a low cost channel that delivered mediocre value and required a light touch for management, innovation in the industry has seen it become a serious strategic marketing channel for brands that want to benefit from:

  • Measurable, incremental sales growth
  • Highly cost-effective new customer acquisition
  • Enter new international territories
  • Competitive advantages over their main competitors
  • Increasing average customer lifetime value
  • Leveraging the entire partnership ecosystem to drive results

However, with this shift comes a need to truly understand how to leverage the value affiliates and partners can bring to your marketing performance.

Enjoy more opportunities with our six key partner marketing channels.

Adding value and delivering results.

Since 2002, we’ve pioneered new ways to grow performance from affiliates and partners. As a result, our methodology comes with a bulletproof guarantee that it works. Here’s a snapshot of our approach.

1. We start by listening

It’s important that we head in the right direction for you and your business. So, firstly, we listen to what you want.

  • What are your goals?
  • What are your concerns?
  • What does ‘good’ look like to you?
  • How can we make your life easier?

2. And then we share how good it could be.

After our initial conversation, we conduct an in-depth analysis of your current affiliate and partner marketing. This enables us to advise you on:

  • Where the short-term opportunities for sales impacts are
  • How we can reduce your spend
  • What results you should expect to be achieving
  • What support we would need from you to achieve better results
  • What your long-term strategy should look like
  • How we can improve your ROI.

3. We then build a bespoke strategy fit for your goals

We set clear direction and expectations with you, normally for the next 12 months. Your strategy will be completely bespoke to you and your brand, and aligned exactly with the objectives and targets we have agreed with you.

4. We recruit new affiliates and partners

90% of the time, our immediate focus needs to be on building out a better network of affiliates and partners for you. We have solid relationships with key affiliates in the international markets we work in, which means we can accelerate the recruitment of the right new affiliates for you.

5. We activate better results from more affiliates and partners

Most affiliate programs already have some good affiliates signed up, but often they are dormant. We immediately address this by delivering an activation plan to quickly start building results from these affiliates.

6. We drive consistent growth in results

Once we have started to build a stronger network of affiliates and partners for you, we work 1-2-1 with the right affiliates for your brand, amplifying their results. This is where you begin to see the very best strategic marketing value.

Would working with our team be right for you?

  • We have proven expertise. We’ve been working in affiliate and partner marketing since 2002. That might make us the oldest specialist affiliate agency in the world!
  • Our people are down to earth and they care about each client they work with
  • Our teams are specialists in different sectors.
  • We work with clients with different needs. Some that need to build from the ground up, as well as clients that have dedicated in-house affiliate teams
  • We deliver what we say we are going to deliver. Our clients like that reliability.

We’ve been working with Silverbean to develop our new affiliate marketing program. The affiliate team working with us really understand the complexities of the ticketing industry and have shaped a growing portfolio of publishers to work with. They’re reliable, knowledgeable and a pleasure to work with, and they are constantly striving, achieving and improving. I look forward to our continued work with the Silverbean affiliate team.

Peter Monks, Commercial Director, Ambassador Theatre Group