Want to secure high-quality media placements that build brand authority while directly driving sales through trackable affiliate links? We turn earned media into measurable search engine growth. Delivering the top-tier coverage your brand deserves, with the data to prove it.
We have a dedicated Performance PR Team who focus on outreaching content, both proactively and reactively, to relevant online media outlets that your future customers are engaging with.
Gaining high-authority coverage across global media.
Performance PR at Silverbean bridges the gap between traditional PR and affiliate marketing. It’s a data-led, commercially accountable approach to earned media. Unlike traditional PR that stops at vanity coverage, Performance PR sits within your wider affiliate and search strategy. You get both an increase in brand authority and high-converting affiliate links—delivering organic visibility and trackable sales at the same time. We go beyond basic press coverage to build a defensible commercial case for every single placement.
Our fool-proof digital PR process never stays still. We’re always on, consistently reviewing our strategies and ready to adapt. It’s what helps us land the most valuable coverage to bolster both brand exposure and SEO.
Stage: Awareness
Role: Media Coverage & Visibility
High-quality links and authoritative brand mentions across national press capture top-of-funnel attention and feed search engines and AI answer engines with core brand authority signals.
Stage: Consideration
Role: Topical Authority & Trust
Creative niche campaigns, expert commentary, and research-backed assets build domain trust and position your products as top picks when prospective buyers are actively researching.
Stage: Conversion
Role: Commerce-Driven Placements
High-intent product roundups, “Best of” shopping lists, and targeted editorial features embedded with trackable affiliate links capture active buyers at the exact moment of decision to drive direct revenue.
Traditional PR relies on broadcast press releases and unmeasured reach. Performance PR is all about the content we create and connecting them directly to commercial affiliate strategy. Our team creates high-quality press releases focused on a newsworthy event, trending topic or pop culture moment that we hook to your brand. We create a story that journalists working at the UK’s biggest online publications want to write about, because it’s interesting not because we’ve told them so.
Crucially, we don’t just pitch news desks, we collaborate directly with commercial teams and commerce editors at the UK’s leading media houses. This ensures your coverage includes trackable affiliate links that drive immediate, measurable revenue alongside organic search equity.
How Our Performance PR Engine Works
Unlike traditional PR agencies that rely on one-off pitches, our Performance PR framework combines six specialised tactics to maximise both search performance and affiliate revenue:
Data-underpinned campaigns engineered specifically to land in high-converting product roundups and shopping guides.
Monitoring news agendas to insert your brand and products into breaking stories with rapid, expert quotes within 30 minutes.
Utilising specialist global software to respond to live reporter inquiries and product-sourcing calls ahead of key shopping periods.
Monthly audits turning unlinked brand mentions into valuable, trackable affiliate links and restoring lost link equity.
Tracking offsite sentiment, placement performance, and affiliate revenue generation in real-time.
Building direct relationships with top UK commercial editorial desks to guarantee high-intent affiliate placements.
Real success stories from our clients.
Traditional PR focuses on brand awareness and general backlinks without measuring sales impact. Performance PR integrates directly with affiliate networks and commercial editors to place trackable affiliate links, delivering both SEO domain authority and direct, measurable revenue.
Modern AI search engines use entity recognition to evaluate real-world brands. High-authority brand mentions—linked or unlinked—signal credibility directly to AI models, increasing your likelihood of being selected as a trusted source in AI search answers.
Speed is essential. To hit tight journalist deadlines, we create a pre-approved Quote Bank for your brand. When a relevant news trend or product round-up opportunity breaks, we can assemble and fire out expert pitches within minutes.
Because Performance PR leverages commercial affiliate links, sales and initial coverage can begin landing within the first few weeks. Broader compounding benefits on domain authority, keyword rankings, and organic search traffic typically peak within 3 to 6 months.
We prioritise commercial relevance and editorial domain authority. Every publication is vetted against organic traffic health, topical fit, and audience buying intent to ensure placements pass maximum SEO value while reaching active shoppers.
See if a structured digital PR strategy is a fit for your brand.
Book a no-pressure, 30-minute strategy chat where we will evaluate your vertical's organic opportunity and outline a clear path to earning authority and visibility.
