AI Search & LLM Marketing

Traditional SEO focuses on optimising your specific web architecture to rank high on a list of blue links inside traditional search engine result pages (SERPs). Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) focus on optimising your complete digital footprint so AI models (like Google AIO, ChatGPT, and Perplexity) choose your brand as the definitive direct answer within a conversational query generation. SEO wins clicks; AEO wins the citation.

AEO directly protects your revenue from the rising threat of zero-click searches. When Google AI Overviews answer an engine query right on the search results page, traditional organic CTR drops drastically. AEO ensures your site serves as the foundational data source backing that AI response, keeping your brand visible, keeping traffic flowing, and maintaining high-intent consumer discovery pathways.

It is incredibly effective for both, but it works exceptionally well for any brand operating in a considered purchase category (such as fashion, health, high-end retail, travel, or B2B software). Whenever a user runs research queries like “best software platforms for…” or “safest outdoor gear for…”, LLM models scrape authoritative third-party reviews and comparison assets. AEO and GEO guarantee you dominate those specific pre-purchase consideration cycles.

Yes—but we must approach it with a mature, full-funnel mindset rather than searching for an instant overnight conversion metric. We track definitive performance through clear leading indicators: verified citation count shifts within tracked prompt buckets, targeted branded search volume increases, and overall channel conversion uplifts via SEMrush and Obsero platforms. We treat our AI visibility data as a verifiable commercial asset that directly insulates your brand from audience loss.

While AEO (Answer Engine Optimisation) focuses on structuring your owned website for Google AI Overviews, GEO focuses on optimising your third-party digital footprint for conversational LLMs like ChatGPT, Gemini, and Perplexity. LLMs rarely look at your website in isolation; they scan trusted external ecosystems, such as comparison sites, press features, and editorial reviews, to generate recommendations. AEO optimizes your site; GEO optimises where the AI goes to verify you.

Around 60% of LLM product recommendations draw directly from third-party content, like gift guides, affiliate review sites, and publisher comparison lists. LLMs look for consensus across authoritative web sources before recommending a product. By aligning your Affiliate and Digital PR networks with our GEO framework, we ensure your brand is prominently featured across the exact external publishers LLMs trust implicitly.

Traditional keyword rank tracking doesn’t work in conversational AI feeds. We track GEO performance through specialised AI monitoring platforms (such as Obsero) alongside targeted prompt audits. We measure key indicators including citation frequency, brand sentiment, share of voice against key competitors, and the specific publisher source links LLMs are pulling from to validate your recommendations.

Waiting for LLM referral traffic to peak before acting is a costly mistake. Generative models learn and reinforce patterns over time; if your competitors dominate the third-party citation pool today, LLMs will continuously train themselves to recommend those brands first. Optimising for GEO now secures your place in the recommendation loop before your market competitors establish an unbeatable citation footprint.