More than half of global search volume now runs through LLM platforms. The traffic that used to find you through Google is finding other brands instead. This is where it’s going, and who’s sending it.
More than half of global search volume now runs through LLM platforms. The traffic that used to find you through Google is finding other brands instead. This is where it’s going, and who’s sending it.
LLM platforms like ChatGPT, Perplexity and Google’s AI Overviews now account for over 50% of global search volume. That shift is already showing up in traffic and revenue for brands across every sector.
The brands appearing in those AI responses are not getting there through SEO, paid media, or their existing affiliate programme. They’re being cited by a specific set of third-party publishers that most brands have never tracked, never recruited, and never built relationships with.
If those publishers aren’t on your programme, your brand isn’t in those answers. And every day that continues, a competitor is taking the visibility you’re losing.
of global search volume now runs through LLM platforms like, Perplexity and Google's AI overviews
citations tracked across ChatGPT and Gemini
buying-intent prompts run across 8 sectors
more AI visibility seen within 8 weeks of acting on the list
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More of your potential customers are getting answers from AI than from search results. The brands showing up in those answers are cited by affiliates most brands have never considered.
These partners don’t appear in your network, your platforms, or your reporting. They’re a blind spot in every standard affiliate setup. But they’re determining outcomes.
The brands building LLM citation relationships now will be the hardest to displace later. The window to move first in your sector is still open.
We’ve built the list of exactly who those affiliates are in your sector. Brands that have acted on it have seen up to 40% more visibility in AI buying-intent responses within 8 weeks, without changing anything else about their strategy.
Half the names on the list are always a surprise to affiliate leads who see it.
Partners that won’t appear in any network, platform, or reporting you’re currently running.
No new content. No SEO overhaul. No additional spend. Just the right partners, in the right places.
Every site cited by ChatGPT and Gemini for buying-intent queries in your sector, ranked by citation volume.
