The retail performance platform delivering 1100% ROAS for leading brands

Connexity is built for ecommerce and DTC brands that measure success by ROAS, growth efficiency and incremental customer acquisition. Their strongest-performing partners share three characteristics:

• They need new customers, not duplicated ones.
• They want scale, not volatility.
• They prioritise ROI, not impression volume.

Connexity is a proven partner for household names and global retailers including Walmart, Wayfair, eBay, Etsy, Sam’s Club, Michael Kors, Mytheresa, Samsung and LG, across the US and Europe. These retailers rely on Connexity to reach customer segments they cannot access efficiently through standard Google Shopping, PMax or social channels.

Their model is built for brands that demand provable incrementality and long-term ROAS stability.

​​Connexity’s strength lies in how it combines proprietary data, exclusive channel access and a managed-service model that removes complexity for retailers. With more than one billion retail shopping data points tracked every month, Connexity builds audience activation strategies that reach shoppers based on real buying signals, not broad targeting assumptions.

Their model is also fully managed. A team of performance analysts handles campaign strategy, optimisation and daily adjustments to maintain a retailer’s ROAS goal. For brands operating lean performance teams or battling the operational strain of PMax, this support removes the resource burden without sacrificing rigour.

What ties it all together is Connexity’s focus on incremental sales. Their campaigns are designed to generate revenue that brands would not have captured through existing channels, driving true commercial growth rather than channel cannibalisation.

Retailers increasingly hit diminishing returns in Google Shopping and PMax. Connexity solves this with a Google CSS Premium Partner model that operates as an incremental layer, typically driving 20–25% additional impression share without compromising ROAS. For brands plateauing in core paid media channels, this expansion layer creates new scale without inflating costs.

Attribution is another persistent challenge. Connexity works to the retailer’s own first-party metrics and analytics platform (including GA4), ensuring performance is measured on the terms that matter to the business, not the terms that favour the channel. This eliminates attribution noise and wasted spend.

Finally, Connexity removes operational load. Their fully managed service handles campaign execution end-to-end so in-house teams can focus on core commercial priorities.

Connexity’s performance model consistently delivers high-quality traffic and profitable scale, with clear proof across major retailers.

Secret Sales

• Delivered 1100% ROAS
• Maintained a guaranteed cost-of-sale
• Drove strong incremental traffic and revenue
• Activated multi-channel Shopping campaigns across Connexity’s CSS network to expand reach
• Used feed segmentation and custom labels to prioritise high-potential products

MPB

• Scaled profitable growth while meeting strict ROAS targets
• Delivered high-quality, intent-driven traffic from audiences MPB could not reach through existing channels
• Deployed a multi-channel Shopping strategy across Google, Bing and Connexity’s publisher network
• Optimised budgets by market, allowing performance to scale while maintaining COS targets

AliExpress

• Expanded reach across multiple markets
• Delivered strong incremental revenue with ROAS within brand targets
• Helped the marketplace acquire net-new shoppers at scale
• Executed a tailored traffic-growth plan aligned to AliExpress’ European expansion strategy
• Leveraged Connexity + Taboola channels to reach high-intent shoppers beyond standard Shopping activity

Across categories and markets, Connexity’s model has proven its ability to deliver incremental impact that complements, rather than competes with, a retailer’s existing performance mix.

Retailers can get started quickly with three essentials:

• A product feed (ideally the brand’s own Shopping feed)
• Sales tracking via Connexity’s pixel or GA4 alignment
• A performance target based on ROAS, cost-of-sale or profit-on-ad-spend

Connexity’s team manages setup, optimisation and ongoing strategy. Retailers track performance via Connexity’s dashboard and work directly with a dedicated account manager who oversees the entire campaign lifecycle.

Partnership starts with a commercial conversation. Brands can reach the New Business team through Connexity’s website or directly via [email protected] or [email protected].

The Bottom Line: Incremental customers, predictable ROAS, scalable growth

Connexity gives retailers a performance engine built for long-term commercial impact. With proprietary retail data, exclusive channel access and a fully managed service, they deliver the two things brands value most: incremental customers and profitable scale.

For ecommerce teams looking to push beyond the limits of existing Shopping, social and PMax strategies, Connexity offers a smarter, more controlled way to grow, with ROAS at the centre of every decision.

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