The CSS Partner Driving 1,300% Revenue Growth Through Performance-Only Shopping

ShopForward works with advertisers who have one clear goal: growing sales through performance-based shopping campaigns without increasing marketing risk.

They perform best for brands with:

• A product feed ready (or close to ready) for Google and Microsoft Shopping
  
• Clear commercial targets and scalable CPA goals
  
• Strong product availability across multiple categories or markets
  

Global retail brands, multi-category giants and niche online stores all perform well through ShopForward. The common thread is simple: they want incremental customers, not duplicated traffic.

ShopForward already partners with major high-street and ecommerce names including Sports Direct, Debenhams, Currys, EGO and Wowcher.

These brands span electronics, fashion, home and general retail, showing how ShopForward’s model adapts across categories and price points while maintaining a focus on profitable, incremental performance.

ShopForward blends automation, data and human expertise into a single performance engine.

A CPA-only model

Advertisers only pay for results. No CPC risk. No tenancy fees. No wasted spend.

Real-time algorithmic bidding

Their in-house system adjusts CPCs automatically based on product potential and profitability, managing tens of thousands of campaigns simultaneously and keeping products competitive even in volatile auctions.

The first CSS to become an Awin Tech Partner

This partnership unlocks advanced integrations, faster implementations and stronger data connections, giving advertisers tools and optimisation options that go beyond standard affiliate setups.

Human expertise where it matters

Automation handles scale. People handle strategy. ShopForward’s team provides active support, rapid adjustments and practical guidance on feeds, promotions and campaign optimisation.

The result is a CSS partner built for scale, efficiency and performance certainty.

Most advertisers face the same shopping challenges: rising CPCs, overlapping activity, and limited budget to test new channels without compromising efficiency.

ShopForward solves these problems by:

• Running complementary shopping campaigns that sit alongside existing brand activity
  
• Focusing purely on incremental sales and new customer acquisition
  
• Using automated bidding to allocate spend toward products and markets with the highest incremental potential
  
• Offering rapid feed support and strategic input so campaigns stay sharp, efficient and aligned to a brand’s goals
  

Awin research shows that 39% of customers acquired through CSS are new customers, reinforcing the incremental value of CSS partners like ShopForward.

During a key summer promotion, ShopForward worked with Sage Appliances to boost visibility across Europe through Google Merchant Promotions. By embedding Sage’s exclusive promo code directly on Shopping listings, they elevated visibility at the moment of decision, and the results followed:

• +62% traffic
• +136% conversion rate
• +1,312% revenue

Even after the campaign, performance remained elevated, proving the long-term incremental impact of ShopForward’s performance-led CSS model, stronger brand awareness and long-term incremental sales.

Partnering with ShopForward is straightforward, fast and risk-free.

There are no setup costs, no minimum CPA, and brands can run a limited-range or time-bound trial to prove performance before scaling.

Once connected through an affiliate network, ShopForward uses the product feed to run shopping campaigns across Google and Microsoft. Their team provides hands-on support, feed guidance and ongoing optimisation to ensure products perform from day one.

The promise is simple: incremental customers, wider reach and measurable growth without additional marketing risk.

The Bottom Line: Performance without risk

ShopForward gives brands a clean, scalable and commercially intelligent way to win more shopping conversions. Their CPA-only model ensures that every click, every product push and every campaign is built around one outcome: incremental revenue.

For advertisers looking to expand their Shopping reach, tap into new customers and boost profitability without adding risk or workload, ShopForward is a strategic partner built to deliver.

Want to find partners like ShopForward that can drive serious growth for your affiliate programme?

Let us show you 10 high-performing affiliate partners that aren’t yet working with your brand, but should be. Each recommendation is hand-picked based on your goals and market potential, so you can expand your affiliate mix with partners built for performance.