Affiliate is at its best when it connects brands with audiences that are ready to buy. In Southern Europe, Scalapay is leading that charge. As the region’s number one Buy Now, Pay Later (BNPL) solution, they go beyond checkout to deliver both conversion uplift and incremental sales through their Discovery Shopping App. By combining payments and marketing in one ecosystem, Scalapay turns flexibility into measurable growth.
Scalapay is the leading BNPL solution in Southern Europe, with a strong presence in Italy, Spain, France and Portugal. Their platform helps brands remove friction at the point of purchase while also driving qualified traffic through their Discovery Shopping App.
This dual approach means Scalapay can influence the customer journey from start to finish, giving brands the ability to boost conversion, increase basket sizes and attract new shoppers within one performance-driven ecosystem.
Scalapay is most effective for brands in categories where instalment payments make a clear impact on customer behaviour. Fashion, beauty, travel, electronics, luxury and homeware brands see the strongest results, with improved conversion, higher order values and stronger retention.
Scalapay is trusted by global leaders across eCommerce, travel and retail. Current partners include Farfetch, Sephora, Booking.com, Amazon, Samsung, JD Sports, Adidas, Douglas, Le Roy Merlin and H&M.
Scalapay stands out by combining payments and marketing in one platform. Brands benefit from:
By blending transactional uplift with curated in-app exposure, Scalapay delivers both direct sales and long-term brand growth.
Scalapay’s model is designed to address two of the biggest challenges brands face in Southern Europe:
A strong example is a global sportswear brand. By activating premium placements in the Scalapay app, they achieved:
This was achieved through a balanced package of CPAi and Fixed Fee options, even without using Scalapay’s top-tier bundle. In comparison, competitors investing in premium plans have seen up to +450% growth in gross sales, showing the incremental potential available.
Scalapay offers multiple ways to drive results:
Whether you are entering Southern Europe or looking to grow faster within the region, Scalapay gives brands both the financial flexibility customers want and the visibility needed to outperform competitors.
Scalapay is more than a BNPL provider. Their combination of seamless payments and curated in-app marketing makes them a unique performance partner for Southern Europe. With proven results across fashion, beauty, lifestyle and travel, they turn payment choice into a growth engine for brands ready to scale.
Want to find partners like Scalapay that can drive serious growth for your affiliate programme?
Let us show you 10 high-performing affiliate partners that aren’t yet working with your brand, but should be. Each recommendation is hand-picked based on your brand, goals and market potential, so you can quickly expand your affiliate mix with partners built for performance. All we need is a 20-minute call to tailor your list and ensure the recommendations are actually useful, not just generic names you’ve heard before.
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