In affiliate marketing, trust is currency. Reward Gateway | Edenred (RGER) gives brands a direct route to one of the most engaged, high-intent audiences in the UK through employer-branded platforms people already use. With more than six million employees reached, 2.5 million opted-in subscribers and over one million app users, RGER turns employee engagement into performance you can measure.
RGER combines the strengths of Reward Gateway and Edenred to create one of the UK’s largest closed-user-group network. Employees access offers through their employer’s branded hub, which gives brands rare credibility and consistent reach where people are already active. That trust converts into action, driving over £1.2 billion in transactions every year.
RGER works best for brands that want to reach UK employees with spending power across travel, tech, lifestyle, entertainment, food and everyday essentials.
What matters most isn’t the category, but the approach. Success comes from the right offer, the right placement and a campaign setup tuned to how employees discover and buy.
RGER partners with leading brands across travel, lifestyle, food and retail, including TUI, adidas, HelloFresh, Expedia, Sage Appliances, and L’Occitane.
Each brand uses the platform differently, from exclusive codes and cashback activations to marketing funded exposure packages that drive measurable growth. Whether it’s scaling performance during peak retail periods or delivering long-term customer engagement, RGER provides a trusted, closed-user environment where brands can see real, incremental results.
RGER operates in a closed, controlled environment rather than open channels. The result is reliable visibility, clean attribution and higher-quality engagement.
Performance follows the trust. Emails average 39% open rate and 5.7% click-through, with triggered programmes up to 68% opens and 12% clicks. Deep integration with Braze personalises every touchpoint, lifting engagement by 20% and platform usage by 10%. Average order values are twice the affiliate industry benchmark.
The affiliate landscape is evolving fast. AI-driven search, data restrictions and code duplication make it harder to track and measure success across open networks. RGER solves this by operating in a closed, transparent environment:
RGER delivers consistent performance across brand portfolios and adapts models to each brand’s goals and budgets.
For one leading home appliances brand, RGER’s model of funding exposure through CPA rather than upfront tenancy has driven meaningful growth:
For other partners, including a global beauty brand, RGER drives impact through exclusive codes and cashback offers. Using this approach, the brand generated over £15,000 in tracked sales with an affluent, loyal audience.
Across Silverbean brands, RGER has driven over £4 million in tracked revenue year-to-date, spanning more than 24,000 orders and 150,000 visits. This performance reflects a mix of CPA-funded exposure and traditional closed-group campaigns, all rooted in engagement, relevance and measurable outcomes.
Whether your goal is to increase conversions, reach new audiences or improve efficiency, RGER offers flexible activation models: CPA, hybrid CPA + codes or tenancy where it makes sense. Exposure is available across email, app and category placements. Brands can fund placements through their existing commission, unlocking premium visibility without needing incremental media budget. With brand-appropriate placements and high-intent audiences, RGER aligns with where consumers are already engaged.
Reward Gateway | Edenred turns employer trust into commercial outcomes. With a closed network, high-intent audience and CPA-funded exposure options, brands get credible reach, clear measurement and growth without upfront media costs. It is a future-proof channel for affiliate teams that want stability and scale in a changing landscape.
Want to find partners like Reward Gateway that can drive serious growth for your affiliate programme?
Let us show you 10 high-performing affiliate partners that aren’t yet working with your brand, but should be. Each recommendation is hand-picked based on your brand, goals and market potential, so you can quickly expand your affiliate mix with partners built for performance. All we need is a 20-minute call to tailor your list and ensure the recommendations are actually useful, not just generic names you’ve heard before.
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