The performance partner reaching 500M+ high-value audiences with card-linked rewards

Affiliate has always been about finding the right audience at the right moment. But premium audiences are some of the hardest to reach at scale without losing brand value or getting stuck in technical complexity.

Lux Rewards changes that. By connecting brands to millions of high-spending customers through banks, airlines and employee benefit platforms, they make loyalty a performance channel. With card-linked technology, every purchase is tracked seamlessly, both online and in-store, so brands gain measurable results without discounts or operational headaches.

Lux Rewards

Who are Lux Rewards?

Lux Rewards partners with leading banks, airlines and employee benefit schemes to put brands in front of more than 500 million global customers. Their network spans audiences from SME business cardholders and corporate professionals to premium airline passengers and high-value consumer groups.

Their model is simple. Customers pay full price for purchases, and Lux recognises cardholder payments through Visa, Mastercard and Amex, rewarding them post-purchase with cashback or loyalty points. There is no integration, no codes and no staff training required. Brands get performance-based exposure to premium audiences without upfront costs or operational complexity.

Which brands Lux Rewards works best with

Lux Rewards works best for brands with scale and ambition to engage high-value audiences.

B2C brands with more than £30m annual turnover, particularly in fashion, beauty, travel, electronics and luxury goods.
B2B brands with more than £10m annual turnover, including SaaS tools, printing and office supplies, gifting, office space, storage and business services.
Retailers with physical stores, who can benefit from card-linked tech that recognises in-store spend as easily as online transactions.

Who's already on board?

Lux already works with some of the world’s most recognisable names. In B2C, partners include The Telegraph, Dr. Barbara Sturm, Karl Lagerfeld, Paul Smith, NEOM, John Hardy and Ancestry. In B2B, brands like Notion, Canva, Acer, Blacklane and Just Eat for Business are already seeing results.

What makes Lux Rewards different?

Lux Rewards is designed to target premium, hard-to-reach audiences, such as business cardholders, corporate decision makers and frequent flyers. Unlike traditional affiliate activity, they use card-linked technology to track transactions directly at the payment stage, online and in-store.

This opens up closed-user groups that few brands can otherwise access. Examples include:

Revolut’s 60M+ global premium users, where campaigns have delivered a 16 per cent increase in average transaction value and 40 per cent of new spenders remaining loyal after the promotion.
Mastercard’s SME business cardholders, a group spending over £1bn annually on business goods, gifting and services.
British Airways’ 1M+ Executive Club Members, frequent flyers who typically spend twice that of an average customer.

What pain points do they solve for brands?

Lux Rewards is built to solve some of the most common challenges brands face in affiliate:

Operational ease: No integration, no codes and no ongoing management. Brands can be live within weeks.
Transaction tracking: Spend is tracked directly through card payments, eliminating issues with last-click attribution and validating complete transactions.
In-store visibility: Card-linked tech makes in-store spend measurable, a gap in many affiliate programmes.
Protecting brand value: Customers pay full price, with rewards delivered post-purchase. There is no need for discounting or promotional codes.

How have they generated results for brands?

Lux Rewards has already delivered significant results across both B2B and B2C verticals, proving the impact of card-linked offers for high-value audiences.

Just Eat For Business

£137k total spend driven via Lux channels
£419 average transaction value from October 2023
£16k spend in a single month
30% uplift in average transaction value across the campaign

ATG Tickets

£4.1m spend delivered via Lux channels
4x increase in CLO transactions over three months
£295k spend in a single month
£307 average transaction value

Paul Smith

£66k total spend via Lux channels
£209 average transaction value
£17k spend in a single month
2x increase in revenue in the first month

These results highlight how Lux Rewards drives both immediate commercial impact and sustainable customer growth by connecting premium brands with high-spending, verified audiences.

How can brands partner with Lux Rewards?

Lux makes it easy for brands to test and scale quickly. You can be live in as little as 2–4 weeks, with the flexibility to test across multiple publisher channels at once.

No setup fees or retainers
No tech integrations required, just Merchant IDs
Commission-only model (typically 10–20 percent, with at least half passed to the customer as cashback)
Ability to work directly with Lux or via affiliate networks like Impact, Awin, Rakuten, Partnerize and more

The Bottom Line: Unlock premium audiences through card-linked performance

Lux Rewards gives brands a way to reach high-value consumers and business decision makers at scale, without technical headaches or brand erosion. Their card-linked technology, premium partnerships and performance-only model make them a powerful addition to any affiliate strategy.

Want to find partners like Lux Rewards that can drive serious growth for your affiliate programme? Let us show you 10 high-performing affiliate partners that aren’t yet working with your brand, but should be. Each recommendation is hand-picked based on your brand, goals and market potential, so you can quickly expand your affiliate mix with partners built for performance. All we need is a 20-minute call to tailor your list and ensure the recommendations are actually useful, not just generic names you’ve heard before.

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