How 'i love it’ is Building the Future of Word-of-Mouth Commerce

Most influencer platforms are designed for creators. i love it is built for everyone.

Yes, creators use the app. But so do regular people with no public profile, because the tech doesn’t rely on reach, it relies on relationships.

Their initial user base skews Gen Z and Millennial, and for good reason. This audience lives on social. They wait for reviews. They trust peer validation over advertising. And they want to share what they love without the friction of a traditional affiliate or influencer programme.

To maintain that trust, i love it levels the playing field, offering consistent rewards across brands within each category. That means users won’t favour one brand over another just because the commission’s higher. What they recommend stays authentic.

Influencer marketing has evolved. It’s a more mature channel now, with rising costs and greater scrutiny around performance and authenticity. That’s why brands are increasingly looking to complement their influencer strategies with scalable, trust-driven alternatives like i love it.

i love it delivers exactly that. A consistent, cost-effective way to drive genuine, positive word-of-mouth at scale. Because recommendations come from real users who actually love the product, the impact is both authentic and measurable.

It also helps tackle a growing e-commerce challenge: rising return rates. When someone buys on the back of a trusted, first-hand recommendation, they’re more confident in their purchase, and far less likely to send it back.

i love it has kept their offer simple: a low-lift, high-impact affiliate plugin, built on a CPA-only model.

They’re also building out new features like:

• Product seeding to get your range into the hands of passionate sharers
• Community competitions to drive momentum and engagement
• Sharer insights to give brands a clear picture of who’s driving what
  

If you’re looking for a new, scalable way to drive trusted recommendations, this isn’t just another affiliate partner. It’s a fresh sales and marketing channel rolled into one – with real potential to shift behaviour and build brand love.

The Bottom Line: A scalable, authentic alternative to traditional influencer and affiliate models

i love it is doing something the affiliate space needs: injecting trust and authenticity back into product discovery. By empowering everyone to become a product advocate, they’ve created a scalable, user-first model that brands can get behind.

For any brand focused on building meaningful connections and driving results through genuine recommendations, i love it isn’t just a nice-to-have, it’s a next move.

Let’s talk if you want to explore how this could fit into your affiliate strategy.

Get One Step Ahead

"*" indicates required fields

Company

This field is for validation purposes and should be left unchanged.

First name*

Email*

Company Name*

Additional Comments*

This field is hidden when viewing the form

utm_campaign

This field is hidden when viewing the form

utm_medium

This field is hidden when viewing the form

utm_content

This field is hidden when viewing the form

utm_source

This field is hidden when viewing the form

utm_term

This field is hidden when viewing the form

cid

This field is hidden when viewing the form

gclid

This field is hidden when viewing the form

lead_source

INBOUND - Web

Submit