The charity shopping platform turning everyday purchases into £2B in retail sales

When purpose fuels performance, affiliate becomes a force for real, measurable change.

That is exactly what easyfundraising has achieved. As the UK’s largest charity shopping platform, they have turned everyday purchases into over £2 billion in retail sales and £62 million in donations for good causes. Their model connects more than 8,000 retailers with 2.5 million engaged shoppers who buy with intent, not impulse.

For brands, that means access to an audience motivated by impact, loyalty, and value alignment. For customers, it means every shop makes a difference.

easyfundraising

Who is the publisher?

easyfundraising gives UK shoppers a way to support local causes every time they buy online. When users shop through the platform, the retailer pays a small commission which funds a donation to a charity or community group of their choice.

The result is over £2 billion in sales driven for partners, £62 million raised for good causes, and a retail network spanning 8,000 brands. Their users are loyal, values-led, and intentional, shopping to make a positive impact.

Retailers can also enhance visibility through premium placements and seasonal sponsorships, tapping into easyfundraising’s feel-good audience at key moments throughout the year.

Which brands easyfundraising works best for

easyfundraising delivers strong performance across travel, fashion, beauty, home and garden, and grocery retail. Their audience skews slightly older (35–55) and family-focused, making them particularly effective for trusted, legacy and household brands.

Top-performing verticals include:

Travel: TUI, Booking.com, Expedia, Trainline
Fashion and Beauty: ASOS, Boots, Liberty London, Molton Brown
Home and Garden: John Lewis, Dunelm, Screwfix
Food and Grocery: Sainsbury’s, Tesco, Waitrose, Ocado
Utilities and Services: Sky, Compare the Market, Virgin Media

They also work with hundreds of SMEs, helping smaller retailers scale through access to a highly engaged, purpose-led audience.

Who’s already on board

easyfundraising partners with thousands of leading UK and global brands including Amazon, eBay, Argos, John Lewis & Partners, Currys, Boots, Selfridges, TUI, Expedia, and Sky.

This breadth of partnerships means the platform offers something for every shopper, from everyday essentials to luxury purchases. Recent growth has also come through in-store donations, powered by card-linking technology via Fidel, enabling seamless omnichannel tracking for retailers like John Lewis and Tesco Groceries.

What makes easyfundraising different?

easyfundraising combines performance and purpose in one model. Unlike cashback or voucher sites, donations go to charities, not individuals, protecting brand value and driving emotional loyalty.

They offer:

Performance with purpose: Every sale delivers revenue and a donation to a UK cause.
High-intent audiences: Shoppers motivated by giving, not discounts, leading to incremental sales.
Brand-safe environment: Positive, community-focused content enhances trust and perception.
Proven scale: £2B in partner sales and £62M raised shows measurable, sustainable impact.

Brands can also activate premium exposure across newsletters, app placements, and gamified seasonal campaigns to capture engagement during peak retail moments.

What pain points do they solve for brands?

Incremental growth, not cannibalisation: Their audience shops with intent to give, not just to save, driving new, high-quality customers.
Purpose-driven performance: Every sale supports a good cause, blending measurable ROI with ESG impact.
No margin erosion: Because rewards go to causes, not individuals, brands maintain full-price integrity.
Trusted environment: Retailers appear in a community-focused, brand-safe space.
Access to new audiences: Over 2.5 million supporters spanning 190,000 causes create genuine reach and word-of-mouth impact.
Simple setup: Seamless affiliate integration and transparent CPA models ensure low friction and clear results.

How have they generated results for brands?

easyfundraising consistently delivers measurable commercial outcomes while raising millions for good causes.

In Q1, partner activity across brands raised £68,680 for charity causes, while driving strong sales growth for participating retailers:

Education and Childcare emerged as the top-performing category, generating over £25,000 in donations.
HelloFresh UK saw a 69% uplift in traffic year-on-year, driven by consistent exposure throughout the quarter.
A global fashion brand achieved a 13% conversion rate from homepage placements, 64% higher than the previous period.
ATG Tickets achieved 33% year-on-year conversion growth and 24% revenue growth, generating over 3,600 sales with an average order value of £116.

These results underline easyfundraising’s ability to deliver both short-term performance and long-term brand affinity through purpose-driven affiliate marketing.

How can brands partner with easyfundraising?

easyfundraising makes it simple for brands to turn everyday sales into measurable impact.

Brands can go live within 24 hours using existing affiliate network integrations (Awin, Impact, Rakuten, Partnerize, and more). There is a £250 onboarding fee for new retailers, with no additional tech setup required, just share your Merchant ID.

Retailers can also scale impact through:

Commission models with a portion donated to causes on their behalf.
Flat-fee premium placements for added exposure.
Custom cause campaigns that strategically align brands with charity categories.

The Bottom Line: Purpose-led performance that delivers

easyfundraising proves that doing good and driving growth go hand in hand. By connecting brands with a loyal, cause-driven audience, they deliver real commercial results and meaningful social impact in one.

Want to find partners like easyfundraising that can drive serious growth for your affiliate programme?
Let us show you 10 high-performing affiliate partners that aren’t yet working with your brand, but should be. Each recommendation is hand-picked based on your brand, goals and market potential, so you can quickly expand your affiliate mix with partners built for performance. All we need is a 20-minute call to tailor your list and ensure the recommendations are actually useful, not just generic names you’ve heard before.

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