How Dianomi's Untapped Audience Secret Delivered a 989% ROI For A Leading Fashion Brand

Several key features make Dianomi a standout choice for brands:

Unparalleled Contextual Relevance: Dianomi leverages AI, keywords, first-party data, and detailed audience profiles (called “cohorts”) to ensure ads are accurately placed within articles that resonate with the target audience. This approach enhances user experience, increases engagement, and drives better results.

Premium and Brand-Safe Environments: Dianomi partners with a reputable network of trusted publishers, including renowned names like Forbes, The Telegraph, and Apple News. This guarantees that your brand message appears alongside high-quality content in a brand-suitable environment.

Data-Driven Targeting: Dianomi empowers brands with granular audience insights, allowing for precise targeting based on demographics, interests, and behaviours. This ensures your message reaches the most receptive audience.

Global Reach with Local Relevance: Dianomi’s extensive network spans major markets across the globe, enabling brands to execute international campaigns while maintaining relevance for local audiences.

Access to Apple News:  As mentioned, Dianomi offers a unique advantage to place native display ads within Apple News. This presents a rare opportunity for brands to tap into a highly engaged, premium audience that is often difficult to reach through traditional advertising channels.

Key Benefits include:

• Access to Apple News’ Affluent Audience – reaching a premium readership
• Premium Publisher Inventory – Brands appear alongside content from top tier publishers within the Dianomi network (such as Vogue, GQ, Harper’s Bazaar, Forbes, Conde Nast Traveler and more)
• Seamless Native Integration – Non-disruptive, in-feed placements designed to be Static, Video or Display ads depending on what the objective is for the brand.
• Flat Fee (exclusive to Silverbean), CPC, CPM buying models available – 100% of the media spend goes to the campaign with no seat costs usage costs from Dianomi.
• Full transparency and optimisation – real time performance tracking and ongoing campaign optimisation from our Account Managers.

Dianomi’s platform is particularly well-suited for brands in sectors that value premium positioning and seek to connect with discerning audiences. These include:

• Luxury Brands: Reach affluent consumers interested in high-end products and experiences.
• Financial Services: Connect with high-net-worth individuals and decision-makers.
• Lifestyle Brands: Engage with audiences passionate about travel, fashion, and culture.
• Technology Companies: Target tech-savvy consumers and businesses seeking innovative solutions.
• High-End Retail: Drive sales and brand awareness among discerning shoppers.

Dianomi understands the challenges brands face in today’s competitive market. Their platform addresses these pain points head-on:

• Reaching the Right Audience: Dianomi’s data-driven approach ensures your message is delivered to the most receptive audience, maximising your campaign’s impact.
• Maintaining Brand Safety: With Dianomi, your brand is protected. Ads only appear within premium, brand-suitable environments, safeguarding your reputation and ensuring positive associations.
• Measuring and Optimising Performance: Dianomi provides transparent reporting and actionable insights, allowing you to track campaign performance in real-time and make data-driven optimisations to maximise ROI.
• Scaling Globally with Ease: Dianomi simplifies international campaign execution, enabling you to reach target audiences across multiple markets seamlessly.

Need support figuring out if Dianomi is the right fit for you? We have a dedicated ‘matchmaker’ team whose sole focus is to ensure we match the right partners to the right brands. So, if you would like us to make a personalised introduction or would like to speak to us about your current publisher mix, fill out our quick form below and we’ll get back to you within 24 hours.