Podcasts have become one of the fastest-growing media channels, offering brands a direct line to engaged and loyal audiences. But tapping into that opportunity at scale, with the right formats, creators, and commercial model, requires more than a scattergun approach.
That is where Acast comes in. With more than 140,000 shows and over 1 billion quarterly listens, they connect brands with trusted voices and passionate listeners, making podcast advertising both creative and measurable.
Acast is the world’s largest independent podcast platform, hosting, distributing and monetising a global portfolio of more than 140,000 shows. From hit podcasts like Off Menu and Giggly Squad to global publishers such as TED, The Guardian and The Times, Acast offers something for every audience.
With more than 11 years in the business, they have shaped the standards of podcast advertising and pioneered the technology and creative formats that make podcasts a powerful commercial channel. Brands can tap into everything from host-read sponsorships to branded series, live events, social activations and fully integrated 360 campaigns.
Podcasts cover almost every niche, making Acast a fit for any brand. Their strength lies in helping advertisers who want authentic storytelling, targeted reach and measurable outcomes. Whether it is fashion, travel or finance, Acast connects brands with audiences that are attentive, trusting and ready to engage with the right content.
All types of brands work with Acast. Having podcasts about every topic and audiences interested in them means they are active in every sector. Giants like Google, BetterHelp and HelloFresh have invested successfully in podcasting across the world, while their self-serve ad platform also gives smaller businesses access to the same tools and audiences.
What marks a successful campaign varies, but the strongest creative partnerships are those that feel natural to the talent, build on their existing relationship with the audience and deliver content that is genuinely engaging to listen to.
A standout campaign is EuroMillions’ Rich Beyond My Wildest Dreams branded podcast series. By asking celebrities what they would do if they won £200M, Acast turned a lottery into an entertainment publisher. The content was amplified across YouTube, TikTok and Instagram, generating more than 3.6 million listens and views, a 6% uplift in ad awareness and an 11% shift in consideration.
The Who Gives A Crap partnership showed how podcast integrations can combine entertainment with brand messaging that resonates, driving both engagement and positive association. They collaborated with the Newlyweds podcast and combined humour with eco-friendly messaging, giving the brand a credible voice with listeners who cared about sustainability.
These examples highlight how Acast campaigns balance creativity with performance, proving that podcast partnerships can deliver measurable commercial impact.
Acast has been leading the podcast industry for more than a decade. They helped define how brands and podcasters work together, and continue to set the standard on creativity, partnerships and measurement. Unlike platforms that focus on building their own apps, Acast is solely focused on podcasts. Their role is to host quality content and deliver scalable, impactful partnerships across the globe.
Working with podcasts can seem complex, but Acast simplifies the process for brands. Their teams cover planning, sales, activation, creative and partnerships, guiding advertisers from start to finish and handling the logistics of talent and production.
They also make big-name talent accessible at strong value. Voices like Katherine Ryan and James Acaster are available through their shows, where direct ambassador deals would otherwise cost brands significantly more.
Acast has developed a suite of products and formats to keep pace with the fast-evolving podcast landscape.
Acast is the global podcast network that makes audio advertising both creative and performance-driven. With access to more than 140,000 shows, scalable campaign formats and proven results for major brands, they give advertisers a way to connect with audiences in an intimate, trusted channel that drives measurable growth.
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