Unlocking Commerce Content
Unlocking Commerce Content
A key strategy for any successful affiliate program, and an integral part of the publisher revenue mix is Commerce Content.
Commerce Content generates millions of pounds in global sales every year, and these strategic partnerships allow brands to drive product-first marketing through credible, trusted publications to increase product awareness and purchase intent.
Listicles like ‘Best Wireless Headphones 2024’ or ‘10 Best Trainers in the World This Week’ have become the go-to content format for this increasingly popular tactic, but is there more to Commerce Content?
Our Partner Performance Senior, Rebecca Marley invites Immediate Media’s Katrina Ryan, and ESI Media’s Will Clapham to discuss what’s ‘Beyond The Listicle’.
– Knowledge on Commerce Content and what it means in 2024
– The role Commerce Content & why Publishers are embracing it
– Publisher Spotlights
– Options available to brands that go beyond the listicle
– Tips on who to contact and how to communicate effectively with Commerce Content teams to increase chance of feature
– Strategies to leverage Commerce Content partnerships for effective performance
– Insights into the future of Commerce Content
