Our revenue-active partners had a conversion rate of
We transformed an inactive partner delivering a conversion rate of
To successfully migrate L’OCCITANE from Rakuten to Impact.com in two weeks, ensuring a smooth transition for partners while avoiding any negative impacts on revenue, in the peak of Q4. Additionally, we needed to resolve ongoing network issues, particularly transaction queries with Topcashback, this was imperative before initiating the transition to Impact.com to start things off on the right foot.
To address these challenges, we split their existing partner list into a hierarchy, focusing on quality over quantity. This hierarchy ensured all key contacts were moved over appropriately to maximise efficiency and maintain channel performance. Utilising our agency knowledge, partners were carefully selected. Proactive communication ensured prompt response to partner questions and feedback.
Leveraging our agency contacts, we took a personal approach to the migration by identifying the main points of contact, enabling a seamless transition. This worked particularly well with the likes of Quidco, which is one of the largest cashback platforms in the UK.
The migration commenced with initial communications sent by Impact on October 18th. By the end of October, 25 partners were successfully onboarded onto the new campaign, including a majority of priority one partners. Throughout Q4, revenue-active partners reached 44, with an impressive average conversion rate of 21.64%.
In terms of Q4 planning and optimisation, the campaign management team secured several exposure opportunities with strong results, particularly in the beauty/skincare vertical, aligning with key shopping events such as Black Friday, Cyber Monday and pay weekend. Capitalising on our agency knowledge, inactive partners from Q4 2022 were successfully re-engaged, further diversifying the partner mix. Retail Me Not, had a huge transformation, delivering a 23% conversion rate and becoming the third top-performing partner overall. In November the exclusive code provided to the partner for an onsite gift with purchase also showed the highest number of redemptions for those tested that month.
L’OCCITANE saw significant improvements from existing partners too, with The Telegraph Savings United (voucher) growing by 206% YoY. Through priority investment, Topcashback remained in the top two partners overall from 2022 – 2023.
Exposure highlights within the first three months included significant revenue uplifts during key promotional periods:
Gregory Tuck, Digital Manager at L’OCCITANE
