Cashrewards boosted their revenue by
Our client had an increase in orders of
Cashrewards is Australia’s strategic partner in the cashback industry, with over 2 million members and 2000+ retailers on site. Launched in 2014, Cashrewards has grown into a comprehensive platform that not only delivers cashback but also provides brands with innovative retail media solutions designed to drive sales, optimise marketing efforts, and build lasting customer relationships.
At the heart of their offering is the Cashrewards platform, which connects brands with engaged shoppers through seamless cashback experiences. Complementing this is Circuit by Cashrewards, their retail media solution that utilises advanced data insights and behavioural targeting to elevate brand visibility and boost conversion rates.
Cashrewards has thousands of leading brands on site. This creates a congested market, making it difficult to cut through the noise. Brands must go above and beyond to stand out and increase their presence to customers.
Cashrewards offers package placements that provide opportunities to elevate brands with exciting onsite offers and exclusive cashback rates. They recently introduced their new retail media product ‘Circuit’, offering brands premium onsite exposure to increase reach and awareness.
We strategically aligned a ‘Circuit’ campaign in line with Cashrewards’ ‘Click Frenzy’ sale. Our tactic was to test a new ‘Circuit’ campaign, aligning it with a key sales period for the brand paired with a strong CPA rate to deliver high impact and results.
During the ‘Click Frenzy’ sale which ran from 12 – 18th May, we tested a Silver Circuit Package costing $3,000. The campaign included;
This campaign alone drove 75.77% of the brands weekly affiliate revenue target and contributed to a significant +91.9% YoY channel revenue growth. The results helped the brand achieve its strongest week of sales from the affiliate channel this year to date. In May, Cashrewards were the strong performing partner on the entire affiliate program, driving +85.7% YoY revenue growth and a +72.1% YoY growth in orders.
