BetterHelp is the world’s largest online therapy platform, dedicated to making mental health care more accessible, affordable, and convenient. Launched in 2013, the platform connects individuals with licensed, trained, and experienced therapists who specialise in a range of mental health concerns, including anxiety, depression, relationship issues, trauma, and grief. With over 30,000 therapists in its network, BetterHelp offers flexible therapy options – including video, phone, live chat, and in-app messaging – allowing users to access professional support in a way that suits their lifestyle.
BetterHelp’s mission is to break down barriers to mental health care by offering affordable plans, seamless therapist matching, and innovative features such as group sessions, therapist-led webinars, and a pause feature for users who need to take a break. With a commitment to inclusivity and clinical excellence, BetterHelp continues to expand its global reach ensuring more people can access the support they need.
BetterHelp’s affiliate programme has come a long way since its inception. Initially built on SEO-driven content from health and wellness publishers, the programme has since diversified to include corporate perks, employee benefits platforms, mobile app affiliates and directory listings. Today, affiliate marketing is BetterHelp’s second-largest source of new paying members, highlighting its critical role in the company’s overall growth strategy.
Despite this success, BetterHelp recognised the need to scale further, particularly in international markets. With recent launches in French and upcoming rollouts in German and Dutch, BetterHelp is focused on expanding its global presence and diversifying its affiliate partnerships beyond traditional content publishers. Their goal is to forge relationships with partners who align with their mission of making high-quality mental health support accessible to more people worldwide.
BetterHelp offers a compelling value proposition for affiliates. As the dominant player in online therapy, with over 70% market share, they boast industry leading conversion rates and competitive commission structures. Their credibility is further reinforced by their commitment to clinical efficacy, with research backed data showing significant improvements in users’ mental health outcomes.
Affiliates who partner with BetterHelp gain access to:
As BetterHelp continues its expansion, managing a large-scale affiliate programme requires expertise, strategic insight, and global reach. With a small internal team, they sought an agency that could provide dedicated support in key international markets.
Silverbean stood out as the ideal partner, thanks to our extensive experience in global affiliate programme management and deep understanding of the B2C and wellness sectors. Beyond strategy, BetterHelp valued the personal connection they established with our team from the outset. They recognised that working with an agency isn’t just about performance, it’s about partnering with people who understand their mission and are genuinely invested in their success.
Natali Notzon, Senior Director of Partnerships
BetterHelp was also particularly impressed by our strategic approach to affiliate recruitment, our ability to navigate international markets, and the strong endorsement we received from our existing clients.
Our partnership will focus on expanding BetterHelp’s presence in key regions and ensuring that the affiliate programme aligns with their mission to provide accessible mental health support worldwide.
Over the next 12 months, we’ll be working closely with BetterHelp to drive sustainable growth, particularly in the UK, Australia, Canada, and key European markets. By identifying and engaging with the right affiliates – those who can authentically connect their audiences with BetterHelp’s services – we aim to help them achieve significant year-over-year expansions.
BetterHelp has ambitious goals, including launching partnerships in multiple native languages and increasing international revenue growth by up to 20% in 2025. Silverbean’s role will be instrumental in ensuring these targets are met by leveraging our recruitment expertise and global reach.
For those looking to align with a mission driven brand in the mental health space, BetterHelp presents a unique opportunity. If you’re interested in learning more about their affiliate programme, reach out to the Silverbean team to explore how you can be part of this journey.
