Barker and Stonehouse - Silverbean (au)

Targeted CPA Uplifts Drove 325% Revenue Growth in Under two weeks for Barker and Stonehouse

For those with only 30 seconds, this is what we achieved:

We achieved up to 325% revenue growth in 1–2 week campaigns with SKU-specific CPA increases across upholstery, dining chairs, and garden furniture.
Targeted increases generated up to 78 extra orders per SKU, with category growth of 50–100%, while keeping overall commission spend steady.
Small-scale tests allowed us to refine the approach and scale successful campaigns into business-as-usual activity.

Big Results!

One product category saw a revenue increase of

325% 325%

Another category saw an increase of

156% 156%

Who is Barker and Stonehouse?

Barker and Stonehouse are a leading independent furniture retailer in the UK, known for their stylish, sustainable, and high-quality home furnishings. With both physical showrooms and a strong online presence, the brand offers everything from sofas and beds to dining, storage, and garden furniture. Their long-standing reputation for design, quality, and service has made them a trusted choice for customers furnishing their homes.

What was the challenge?

Barker and Stonehouse have been a long-standing client with a mature affiliate program. With all the key partners already onboard and performing well, the challenge became how to continue driving incremental growth without simply spending more.

The program operates within a fixed annual budget, which the team strategically allocates across commissions and tenancy placements. With spend already earmarked for key trading periods, there was little room for traditional, broad CPA increases. The team needed a smarter, more targeted approach to unlock new growth opportunities while also protecting costs.

What was our solution?

The Silverbean team proposed an innovative strategy: product-specific CPA increases.

Instead of applying uplifts across the entire program, commission increases were selectively applied to certain product categories, starting with upholstery and garden, and later expanding to beds and other bedroom furniture.

The benefits of this approach included:

Targeted growth: Encouraging partners to promote high-value categories.
Cost efficiency: Limiting commission increases to selected SKUs avoided unnecessary spend on other product lines.
Flexibility: Retaining budget for tenancy placements in key sales periods while still driving incremental revenue.
Data-driven optimisation: Tests provided valuable insights into category performance, which informed future campaign planning.

Implementation

The strategy began with small-scale tests. By analysing category-level performance, the team could compare uplift in sales for the incentivised products against savings made by not applying increases program-wide.

The tests were so successful that the initiative quickly evolved into a core part of the program. Today, product-specific CPA increases are now business-as-usual activity on the account, helping Barker and Stonehouse continue to see strong results without increasing total spend.