Mature affiliate programs have higher revenue contribution levels driven through quality partnerships, helping brands to drive new customer acquisitions in addition to supporting wider business outcomes.
However, many affiliate marketing programs don’t have a clear pathway to achieving world-class status. Many brands focus on the wrong tactics at the wrong time, impacting channel ROI and ultimately the affiliate program’s ability to grow.
Maturing your program is one of the critical ways to drive results and affiliate program revenue for your brand. At Silverbean, we use our partner progression model, the program maturity model, to plot your program’s current positioning and develop high-impact strategic opportunities to progress your program from launch to world-class global status.
And more.
This means, that whatever stage your affiliate program maturity is, we can create a unique growth plan to deliver immediate impact and long-term strategic growth.
• Little to no knowledge or use of an affiliate program.
• Efforts focused on the purchase stage of the customer journey.
• Reactive planning with blanket tactical decisions made.
• Efforts focused on the purchase stage of the customer journey.
• Specific strategy aligned with goals and objectives.
• Affiliate mix covers the evaluation, selection and purchase stage of the customer journey.
• Program strategy is aligned alongside other digital channels with data-driven decisions.
• Affiliate mix expanding to include the research stage of the customer journey.
• Program strategy is aligned alongside other digital channels with data-driven decisions.
• Affiliate mix expanding to include the research stage of the customer journey.
• Using advanced technology features including A/B testing and data to drive key decisions.
• Affiliate mix covers the full customer journey, including post-purchase.
• The business and agency are structured to support partnerships with advanced, dedicated teams in key territories.
• Globally integrated affiliate marketing programs with all aspects of a market leader.
Unsure where your program sits on our progression model, or looking to identify areas for further growth? Take our five-minute affiliate program health check quiz to discover areas for improvement and instantly receive actionable tips from team Silverbean. For affiliate marketing program help, please contact us.
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