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How Rokt Ads Took Off and Lifted The Target ROAS by 15%

Rokt is a global leader in Brand Rewards, trusted by 30,000+ of the world’s leading e-com brands, they create real-time relevance at the most critical point of the customer journey. By leveraging AI and machine learning, Rokt powers over 6.5 billion transactions annually, connecting 400 million customers with tailored offers from premium advertisers.

Striking while the iron is hot, Rokt capitalises on high-intent users completing purchases online with real-time relevant products or services. Rokt is ahead of the curve in an area ready to take off! 

Who is Rokt?

Rokt is a global leader in Brand Rewards, specialising in creating real-time relevance at the most critical moment: when customers are completing purchases online. By leveraging AI and machine learning, Rokt powers over 6.5 billion transactions annually, connecting 400 million customers with tailored offers from premium advertisers.

Who is Rokt?

For instance, when a customer completes a purchase on a Rokt partner site, the platform uses AI-driven insights to showcase highly relevant first- or third-party offers on the confirmation page. This creates a seamless and engaging experience for customers while driving performance outcomes for advertisers.

 

How has this publisher generated results for brands?

One of the world’s largest travel marketplaces partnered with Rokt Ads to reach customers through confirmation pages on premium e-commerce sites. 

With Rokt Ads, the travel marketplace was able to serve viewable and native offers to customers who had just completed a purchase across exclusive partner sites selling complementary products like event tickets. Its success was driven by the ability to target highly qualified customers with upcoming trips thanks to Rokt’s verified audience data. Rokt’s simple creative setup allowed them to easily test and optimise new offers, resulting in rapid performance improvements.

The Results...

Higher ROAS than its target

15% 15%

Increase in click-through rate

150% 150%

Global markets with Rokt Ads

14 14

What makes Rokt unique?

Rokt stands out with a combination of proprietary technology and a closed, brand-safe network that ensures every interaction is relevant and impactful. Key differentiators include:

Proprietary AI Technology: Uses intent-based predictions to show the right ad to the right person.
High-Impact Placement: Ads appear immediately after a purchase, where customers are 7x more likely to convert.
Verified Traffic: Ensures interactions are from real, active shoppers.
Privacy-Safe Attribution: Eliminates the need for third-party cookies while providing accurate performance insights.
Real-Time Optimisation: Continuously refines campaigns to maximise incrementality and ROAS.

What brands are a perfect match for Rokt?

Rokt works particularly well with B2C brands across a variety of verticals, including health and beauty, retail, food and drink, travel, and finance. They are especially effective for brands with exclusive offers or those focused on acquiring incremental customers, growing their first-party data, or maximising lifetime value (LTV). Subscription-based and high-LTV brands often perform exceptionally well with Rokt.

Rokt’s partner network includes well-known brands such as Live Nation, Uber, boohoo, ASOS, Vinted, LookFantastic, and Deliveroo. Advertisers using the platform include Hellofresh, Booking.com, PayPal, Sky, Amazon Audible, Capital One, and Harry’s, among others.

What pains does this publisher solve for brands?

Rokt addresses several common pain points for advertisers, including:

Efficient Ad Spend: Only paying for performance with verified traffic.
Brand Safety: Ensuring ads appear in a controlled, trusted environment.
Accurate ROI Measurement: Providing reliable attribution without relying on third-party data.
Finding High-Value Customers: Targeting audiences with higher LTV potential.
Reaching New Audiences: Expanding beyond traditional search and social channels.

Why they're "One Step Ahead"

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