The Affiliate Marketing Forecast Tool: You’re Leaving Money On The Table

Forecast Tool

Affiliate Marketing is experiencing rapid growth.

81% of global brands are using affiliates to drive e-commerce sales, and with a 10% year-on-year growth rate, there’s no sign of the channel slowing down any time soon.

However, time and time again, we’re seeing brands whose Affiliate Marketing contribution to online revenue is nowhere near as high as it could be. The bold title of this page likely caught your attention, but the fact remains.

Most brands we speak with are leaving a huge pot of money on the table by not capitalising on the true value of their affiliate programme. 

On average, in your first year, Affiliate Marketing should contribute at least 15% of your e-commerce revenue.
In year 2, if we applied our affiliate mix suggestions, we’d expect that to be around the 25% mark.

But don’t be disheartened if your affiliate contribution doesn’t look quite like that. Affiliate Marketing isn’t easy, it’s highly competitive, and you need the right expertise to reap the full rewards. 

There’s a ton to consider when searching for ways to level up the performance of your affiliate programme:

  • Are your commissions optimised?
  • Are you spending more money than you should on tenancy and tracking fees?
  • Do you have the right partner mix?

The list goes on…

We get it, this can sound overwhelming, especially when you’re spinning many plates already. For the minority yet to enter the Affiliate Marketing space and unsure of what this means, the opportunity is even greater for you.

To help get your head around the results you could see from a healthy affiliate programme, we’ve created a FREE affiliate forecasting tool.

This tool allows you to compare your current affiliate programme, to the minimum revenue opportunity we know you could achieve in two years of Affiliate Marketing. Even if you don’t currently have an affiliate programme, don’t worry, you can still benefit from the tool.

If you’re curious, simply follow the steps on the tool to try it out.