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5 Publisher Types Every World-Class Affiliate Programme Needs
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Get The Right Mix
Every world-class affiliate program needs a diverse affiliate mix. To help steer your publisher recruitment in the right direction, we’ve categorised some of our favourite publishers into 5 key types you need to explore.
5 KEY PUBLISHER TYPES
1) The Rising Stars – new, niche publishers who are small now but we expect great things from
2) The Game Changers – innovating publishers bringing something new to the channel
3) The Problem Solvers – tech solutions that solve e-commerce problems e.g. on-site conversion, and upsell
4) The Attention Seekers – publishers that work wonders for brand awareness
5) The Cash Cows – the top performers
Snapshot of Our Publisher Work
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The Balance Between Innovation & Tradition
From emerging technologies to industry staples, each category holds its own unique value in shaping a strong and profitable affiliate program that is one step ahead of the competition.
Join us as we will explore the balance between innovation and tradition, and discover key publishers within these categories that can propel your program to new heights of success.